BLUE OCEAN STRATEGY – W. Chan Kim Renée Mauborgne
BLUE OCEAN STRATEGY – W. Chan Kim Renée Mauborgne
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Descripción
BLUE OCEAN STRATEGY
W. Chan Kim Renée Mauborgne
HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT
«After reading Blue Ocean Strategy, you will never again see your competition in quite the same light. Kim and Mauborgne present a compelling case for pursuing strategy with a creative, not combat- ive approach Their emphases on value innovation and stakeholder endagement alone make this book a must-read for botn executives and students of business.»
Editorial: Harvard Business School Press
Formato: Pasta Dura
Medidas: 16.5 cm x 24 cm
ISBN 1-59139-619-0
Información adicional
Peso | .400 kg |
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Dimensiones | 15.5 × 2.5 × 22.5 cm |
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