MANAGE FOR PROFIT NOT FOR MARKET SHARE – HERMANN SIMON FRANK F. BILSTEIN FRANK LUBY

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MANAGE FOR PROFIT NOT FOR MARKET SHARE – HERMANN SIMON FRANK F. BILSTEIN FRANK LUBY

1 disponibles

SKU: AI2023010100-1-1-2-1-1-1-1-1-1-1-2-1-1-1-2-1-1-1-17-1-2-1-1-1-1-1-15-7-2-2-3-2-3-1-1-7-6-1-1-4-13-11-1 Categorías: , Etiqueta:

Descripción

MANAGE FOR PROFIT NOT FOR MARKET SHARE

HERMANN SIMON FRANK F. BILSTEIN FRANK LUBY

«Market share is often about executive ego. Profit belongs to the shareholders. Sustaining your profits starts with knowing what stage your market cycle is in. This book will help get that message across.” -j Joe Ricketts. Founder and chairman. Ameritrade «In the rush to cut costs. managers often overlook the profit potential on the revenue side of their business. The principles covered in this book will help companies use all their marketing levers – especially the extremely powerful pricing lever – to their advantage.

Editorial: Harvard Business School Press

Formato: Pasta Dura

Medidas: 16.5 cm x 24.5 cm 

ISBN 1-59139-526-7

 

Información adicional

Peso .400 kg
Dimensiones 15.5 × 2.5 × 22.5 cm

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