Descripción

Scenario planning

GILL RINGLAND Foreword by Peter Schwartz

BUILDING PROFITS BY PUTTING PEOPLE FIRST

«Nobody can ignore the future. This book is a must-read for any manager aspiring to put Into practice.» Arie De Geus, Former Director of Shell International Petroleur and author or me Living companv Never since the great geographical expansions of the eighteenth century has so much latent potential been met with tools so ill-fitted to harness it. Information technology will change how, where, when we work. Scenario Planning offers us a mechanism by which to bring structure to this and other forms of complexity, offering us the vital ability to understand the dvnamics of change » Oliver Sparrow. Chatham House Forum

Editorial: WILEY

Formato: Pasta Dura

Medidas: 15.5 cm x 23.5 cm 

ISBN 047197790x